On May 13th, Xiaomi Corporation announced via its Weibo account that recently, Xiaomi (01810.HK) and JD.com (09618.HK) have reached a new strategic cooperation. Both parties have set a clear goal of achieving a total sales volume of 200 billion yuan for Xiaomi products across all JD channels within the next three years. They will also work together to popularize a variety of Xiaomi smart hardware products and accelerate the comprehensive deployment of the "people-car-home full ecosystem" strategy.
This strategy has also been confirmed by JD.com. The official Weibo account of JD.com stated, "200 billion in three years, together through thick and thin, creating great achievements!"
In fact, as one of China's leading e-commerce platforms, JD.com has had a long-standing cooperative relationship with Xiaomi, which has been continuously deepening.
Since 2015, JD.com has been collaborating with Xiaomi, covering sales and promotion of smartphones, smart hardware, and other digital products.
In September 2023, the number of fans for Xiaomi's flagship store on JD.com surpassed 100 million, making Xiaomi the first brand on JD.com to reach this milestone. In March 2024, the first JD-operated Xiaomi Home was established in Tianjin's JD MALL. In April 2024, the two companies co-hosted the first JD Xiaomi Fan Festival, marking the first time Xiaomi brand deeply cooperated with a channel to jointly hold such an event.
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The new strategic cooperation between JD.com and Xiaomi signifies a deepening of the relationship between the two companies, which will help JD.com maintain a competitive edge in the fierce e-commerce market.
According to the agreement, while JD.com and Xiaomi continue to deepen their cooperation in retail, logistics, technology, and finance, they will also expand their collaboration into industries, production development, health, insurance, and other fields. This will achieve deep integration and collaborative development across multiple industries, exploring broader market growth opportunities.
Of course, in addition to Xiaomi, JD.com has also signed a strategic cooperation with Lenovo (00992.HK) worth 120 billion yuan over three years.
Last month, JD.com joined hands with Lenovo to deepen cooperation in AI marketing, intelligent supply chain, AI services, and AI technology integration. They set a goal of achieving 120 billion yuan in sales for Lenovo across all JD channels within the next three years. They will also become each other's first AIPC pioneer partners, jointly building an AI terminal industry ecosystem, and accelerating the deployment of AIPC and other AI devices.It is understood that Lenovo has chosen JD.com to expand its e-commerce channels, break through the sales growth bottleneck, and value JD.com's customer resources, self-built logistics system, marketing capabilities, etc. The two parties will cooperate in product development, marketing promotion, logistics, after-sales service, and other aspects.
It can be anticipated that JD.com's consecutive partnerships with tech giants such as Lenovo and Xiaomi, and the signing of strategic cooperations, will not only maintain its competitive advantage in the e-commerce market but also seize the initiative in emerging markets such as smart hardware, posing a certain threat to competitors like Alibaba and Pinduoduo.
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